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May 13, 2009

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Here's a question back to you: Can you operate on the fringe with 2 church services every Sunday?

I think you've got fringe aspirations stuck with the inertia of a traditionally sunday morning service church.

That's the tension - stable tithing comes from the established community members, who want their sunday morning church, and want their christian experienced localized.

Being fringe, reaching out to Amsterdam and such, is pretty hard for the 9-5 sunday service church going family who has the money to tithe and feels comfortable in that nitch.

To use business terms, the real risk is canablization of the stable sales channels by a start up sales channel.

What you need is an investor who believes as you do, that the fringe is worth pursuing, then 'sell' off all the rooted All Saints assets, shaking loose what will arguably keep you from moving more quickly.

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