As we are designing a new website, I read that these are the top ten principles Google uses for designing interfaces. I put an astericks by my top 5.
1. Useful: focus on people - their lives, their work, their dreams.*
2. Fast: every millisecond counts.
3. Simple: simplicity is powerful.
4. Engaging: engage beginners and attract experts.*
5. Innovative: dare to be innovative.*
6. Universal: design for the world.
7. Profitable: plan for today's and tomorrow's business.
8. Beautiful: delight the eye without distracting the mind.
9. Trustworthy: be worthy of people's trust.*
10. Personable: add a human touch.*
Let's
see if Google's homepage respects these guidelines. It loads fast and
it's pretty useful for those go to google.com The design is very
simple and has little distractions, so it's not intimidating. You don't
need a manual to use Google search, but you can learn some tricks that may help you get better results. I'm not sure if Google's homepage is innovative, but many other sites
copied its simplicity. Google's homepage is instantly recognizable, so
it crossed the cultural barriers, even if Google had to adapt it in Korea and Japan.
The profitability is a consequence of Google's focus on delivering
useful ads that are contextually adequate: placing ads on the homepage
would probably alienate the users. Google's homepage is spacious,
elegant and has some sense of humor: "I'm feeling lucky" and the doodles add a human touch. As for trustworthiness, the straightforward design
should reinforce users' perception that Google doesn't have a hidden
agenda and tries to offer the best answers.
We have a stellar team working on our site, it should be right along these guidelines. It is due out in the next couple months. I will keep you posted as to when we launch the site.
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